The company consolidates its presence in Chile, one of the most important markets in Latin America. It developed its own storage, distribution and logistics space, activated online sales through Market Place, and incorporated a local commercial manager. In the coming months it will have full penetration throughout the country's Retail, with different product lines.

BGH, a company dedicated to innovation, development and marketing of technological products and services, developed its own storage, distribution and logistics space in Chile. "The best way to grow is to operate locally. This allows us to be closer to our clients and adapt our commercial proposals to their needs," said Daniel Rosenfeld, director of BGH Consumer

Within this framework, the company incorporated Claudio Pizarro as the new Commercial Manager in the country. "Our business strategy has as a priority helping our partners generate good business. The incorporation of Claudio goes in that direction. We want to have exhaustive monitoring and involvement in the operations of each of our clients in the different countries where we operate," said Rosenfeld.

On the other hand, and for the first time in its history, BGH develops its digital strategy, adding its products to the first Market Place in Chile.

"ECommerce in Chile could reach 10% of total retail sales this year. Without a doubt, it is a very important channel for us. We will have a presence in the main online stores in the country," mentioned the director of BGH Consumer.

In the coming months, BGH hopes to have full penetration in the Chilean Retail channel. Thus, as a long-term objective, it aims to exponentially increase its share in all the categories where it currently participates.

In Latin America, BGH has an expansion plan and development of new product lines. It currently has operations in Chile, Uruguay and Peru. It operates BGH, OEM brand products and, in Peru, is the exclusive distributor of the Hisense brand.