Business Integration Magazine 133

YEAR 23 NUMBER 133 – July 2019

ESPECIAL ELECTRONICS HOME 2019

Last news

Philco presents “An air under your arm”: the innovation that redefines the purity of the environment for the new members of the family

The campaign highlights the importance of a healthy environment from day one. Furthermore, understanding that in the first months each decision is part of daily care, Philco will accompany families who go through this stage by offering a discount of up to $500,000 on the purchase of a Philco Pure Energy air conditioner for those who have a due date during the summer.

Samsung promotes the technological transformation of LED screens in the country's main airports

The company accompanied Aeropuertos Argentina in the technological renovation of the digital signage of six of the country's main terminals: Aeroparque, Ezeiza, Córdoba, Mendoza, Bariloche and Iguazú. The initiative incorporated cutting-edge modular LED technology with the aim of raising the standard of visual communication and improving the experience of passengers, brands and sponsors.

Retailers from 30 countries will be recognized at The Inspired Home Show 2026

In the 2025-2026 edition of the IHA Global Innovation Award (gia), the program distinguished 31 retailers from 30 countries for their excellence, innovation and performance in the home products sector. Argentina is present with Seta Seta Bazar, recognized as a national winner and part of the select group of retailers awarded internationally.

Home appliances led the recovery of durable consumption in 2025

According to the recent analysis by NielsenIQ, the market registered a year-on-year growth of 23% in unit sales in 2025, with an outstanding performance of white goods and small appliances (+36%), driven by commercial openness, greater availability of products, historically low relative prices and greater access to credit for families.